When you create a real estate listing, your focus is to try and sell that property as fast as possible. The problem is that you’re competing against a multitude of other listings, so how can you actually stand out and grab the attention of potential customers? You need to think outside the box, and creating real estate videos can be the right idea.
Why should you create real estate videos?
It’s important to note that generally, viewers retain around 95% of a message when they watch it in a video when compared to 10% when they are reading a text. Not only that but adding a video on a landing page can increase conversions by up to 80%. Add to that the fact that video drives a 157% increase in organic traffic, then you can see why having real estate videos can make a huge difference from a marketing standpoint.
Real estate videos grab the viewer’s attention
You can easily shoot a variety of real estate videos. For example, you can have realtor intros that help share more about that realtor’s experience and knowledge. On top of that, you can also have a video presentation of the property and then videos for every room if you want. Whenever viewers see a video on your listing, they gravitate towards it, and that might lead to a potential sale.
It’s easier for potential clients to know what they are buying
Even if real estate photography is incredible, the truth is that sometimes images can be doctored. That’s a lot harder to do with video. Plus, real estate videos help bring in a natural perspective, it makes the buyer feel like he is there, viewing the property. Things like this help realtors sell properties faster, and the return on investment can be incredible.
It makes listings stand out among thousands of other listings
If you’re looking to buy a house, would you be more interested in a listing with just a few photos or one that has many real estate videos? Most of us gravitate towards the latter one because videos are a lot more informative, and you get to understand exactly how the property looks, how everything is arranged and so on. You also have a sense of space and how it all adds up here.
Great for testimonials
Yes, you can also use real estate videos as testimonials too. You can interview previous buyers and show off their experience. This is a great way to instill confidence in the mind of potential customers, and it will make it easier to initiate a meeting. That eventually might lead to more sales, which is exactly what you want.
Real estate videos are incredibly helpful if you want to make any listing stand out. It can be very difficult to make any property stand out nowadays since there are so many out there. But things like videos and other tech innovations like virtual tours can make a property sell faster. As a result, it’s well worth the investment, and you should definitely consider creating real estate videos for your listings in the future!