WHAT IS HDR PHOTOGRAPHY?
HDR Photography, or High Dynamic Range Photography, is a technique that helps viewers see an extraordinary range of contrast in a scene. HDR photographs are created by taking a series of exposures, commonly called a bracket, to capture both highlight and shadow details.
When HDR photography is used in real estate photography, it can help potential buyers get a better sense of the property they are interested in. By seeing both the highlights and shadows of the home, they can get a better idea of its features and layout and see the picture with a good exposure balance along with vibrant colours.
HDR photography is best done with a tripod so that the composition doesn't vary from shot to shot. The setting should also be at aperture priority so that the exposure remains consistent.
WHY USE HDR PHOTOGRAPHY FOR REAL ESTATE?
The main reason for using HDR is that it does an amazing job showcasing pictures in the way our human eye sees things. HDR can take an average well-exposed image and turn it into a jaw-dropping HDR image with very little effort.
If you bracket your shots correctly, HDR will bring out the best in any picture by expanding the dynamic range and giving you more details in both the highlights and shadows. HDR real estate photography can make a big difference in how potential buyers perceive a property.
HDR images tend to have more vibrant colours, which can help make a property look more appealing. They can also give buyers a better sense of the layout of the home and its features.
Overall, HDR photography can be a great tool for real estate agents who want to give their clients the best possible representation of a property.
WHY USE HDR PHOTOGRAPHY FOR REAL ESTATE?
The main reason for using HDR is that it does an amazing job showcasing pictures in the way our human eye sees things. HDR can take an average well-exposed image and turn it into a jaw-dropping HDR image with very little effort.
If you bracket your shots correctly, HDR will bring out the best in any picture by expanding the dynamic range and giving you more details in both the highlights and shadows. HDR real estate photography can make a big difference in how potential buyers perceive a property.
HDR images tend to have more vibrant colours, which can help make a property look more appealing. They can also give buyers a better sense of the layout of the home and its features.
Overall, HDR photography can be a great tool for real estate agents who want to give their clients the best possible representation of a property.
MORE TIPS FOR USING HDR FOR REAL ESTATE PHOTOGRAPHY?
Well, when working with HDR Photography it is easy to go overboard with creating images that look suspiciously balanced. With real estate photography while someone may feel like they want extremely natural-looking photographs this may not help in attracting a wide amount of buyers.
If you notice professionally taken hotel photographs always look slightly fake that is the HDR effect it makes the room and the image look more appealing in order to attract more customers. HDR real estate photography should aim for a similar look, HDR can be a powerful tool when used correctly.
An HDR image will oftentimes have more vibrant and saturated colours than a regular image this could help make the property more appealing to buyers. It is important to remember that you don’t want to go too overboard with the HDR effect as it can start to look fake.
If you are new to HDR Photography a good rule of thumb is to bracket your shots 3 stops apart, this will give you a good range of exposures to work with while not making the HDR effect too noticeable.
It is also important to use a tripod when shooting HDR photos so that your composition doesn’t change from shot to shot.
CONCLUSION
HDR real estate photography is a very important tool when it comes to selling properties. When a buyer is looking at multiple listings on MLS you want then to stop and scroll through your listing photos in order to compete with all the realtors that are using cell phone photos for their listings.
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Real estate photography that is HDR is always complimented by good drone photos and videos. Click here to learn about our drone photography. Also, click here to view our article about real listing videos and how they can help you with your real estate listings.