In today’s digital world, an increasing number of home buyers are beginning their search for a new home online. In order to compete in this ever-changing market, it is essential for realtors and landlords to have a strong online presence. One of the best ways to make your listings stand out from the competition is to invest in a quality cinematic walk-through real estate video tour.
A well-executed video tour will transport viewers from their current location and transport them into the home, giving them a front-row seat to see all that the property has to offer. In just a few short minutes, you can give potential buyers a detailed tour of the property without them ever having to step foot inside.
Not only do video tours allow potential buyers to view the property at their convenience, but they also provide an opportunity for you to showcase your unique selling points and highlight any features that may not be immediately noticeable. When done correctly, video tours are an extremely powerful marketing tool that can help you sell properties faster and for top dollar.
How to Shoot a Successful Cinematic Walk-Through Video Tour
1. Invest in professional equipment - If you want your video tour to have a high-end look and feel, it is important to invest in professional quality equipment. This includes hiring a videographer with experience shooting real estate videos as well as renting or purchasing 1080p or 4K cameras, stabilized gimbals, and high-quality lenses.
2. Pay close attention to lighting - Good lighting is essential for setting the mood and highlighting the best features of the space. When shooting indoors, be sure to turn on all the lights and open up any window coverings to let in natural light. If you are shooting during the daytime, try to schedule your tour so that the sun is shining through the windows.
3. Use a drone for aerial shots - Aerial shots are becoming increasingly popular in real estate videos as they offer a unique perspective of the property and its surroundings. If you want to include aerial footage in your video tour, be sure to hire a drone operator who is experienced and insured.
4. Add some B-roll - B-roll is supplemental footage that can be used to break up the monotony of traditional talking head shots. When shooting B-roll, focus on capturing footage of the home’s exterior, common areas, and any special features or amenities that make the property unique.
5. Gather testimonials from past clients - Finally, one of the best ways to build trust with potential buyers is by including testimonials from past clients who have had success working with you. These can be recorded as part of your video tour or added as text overlays throughout the course of the film.
In order to earn top dollar for your listing and sell properties rapidly, realtors and landlords must have a strong online presence which includes quality cinematic walk-through real estate video tours. These videos provide potential buyers with a detailed look at the property without ever having set foot inside and offer realtors an opportunity to showcase any unique selling points. By following these tips on how to shoot successful videos, you’ll be able to create stunning cinematic walk-through films that will help sell properties fast.