If you’re in the real estate business and you’re not using Instagram to market your properties, you’re missing out. Instagram is one of the most powerful marketing tools available, and it’s perfectly suited for showcasing houses and apartments. In this blog post, we’ll share some tips on how to take your real estate Instagram strategy to the next level.
1. Use high-quality photos and videos.
This should go without saying, but it’s worth repeating: if you want your real estate posts to perform well on Instagram, you need to use high-quality photos and videos. This means hiring a professional photographer (or at least someone with a good eye and a steady hand) to take pictures of your properties. And if you can afford it, shooting short video tours is also a great idea.
2. Utilize hashtags judiciously.
Hashtags are a great way to get your posts seen by more people, but you need to use them carefully. If you use too many hashtags, your post will look spammy; if you use too few, you won’t reach as many people as you could. A good rule of thumb is to use between 5 and 10 relevant hashtags per post.
3. Post at the right time.
Timing is everything when it comes to social media, and that includes Instagram. Studies have shown that posting during off-peak hours (i.e., outside of 9 am - 5 pm Monday through Friday) tends to perform better than posts made during peak hours. So if you want your posts to get noticed, try scheduling them for early morning or late evening.
4. Take advantage of Instagram Stories.
In addition to traditional posts, don’t forget about Instagram Stories—they’re a great way to give potential renters/buyers a behind-the-scenes look at properties that aren’t on the market yet, or sneak peeks of newly listed properties. Just be sure to use images or videos that are high-resolution and easy to see; nobody wants to watch a blurry story!
If you want to succeed in real estate, you need to be active on social media—and that includes Instagram. By following the tips in this blog post, you can take your real estate Instagram strategy from good to great, and attract more clients than ever before. Ready to get started? Contact us today!